Not everyone watches the Super Bowl for the football.
Some watch for the commercials, the music, or in the case of Taylor Swift fans this year, to see the pop star.
She was at the game cheering on her boyfriend and Chiefs tight end Travis Kelce.
People gathered at a watch party where the theme was all about Swift.
"We were somewhere else and we were 'lame!', let's go where the Taylor people are, and the Taylor music and the football," said Kathy Williams of Tulsa.
Welltown Brewing hosted the watch party specifically for Taylor Swift fans and re-did their entire menu.
"I think it's good, I think it's been a very good thing for the NFL, I think it's helped their image," said Carla and Sofia Munoz Cano of Tulsa.